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Company Spotlight

Optimize Your Property Management Workflow

When Running a Long-Term Real Estate Investment Business, Workflows Must be Clear By Kori Covrigaru Between contractors prepping the rental, marketing the property, tenant communications, and everything in between, it is easy for workflows and processes to become muddied. There are numerous people, resources, and steps to each process, but it is possible to streamline your processes and increase your profit. PlanOmatic worked with a client who had an issue

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Create a Marketing System for Any Budget

Make the Best Use of Your Marketing Dollars to Create a Major Impact By Kori Covrigaru As the end of the year is coming to a close, your budget may be running low, or the looming recession might have your CFO reducing budgets for 2023. Now, you must decide how to get the most from every marketing dollar. When working with a reduced budget, utilize this four-pronged approach to marketing:

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Seven Rental Features to Reduce Vacancies

Create an Experience Your Tenants will Love By Kori Covrigaru Highlights •          SFR tenants stay over double the amount of time that multi-family renters stay. •          3D tours and digital leasing processes remove the friction of finding a new rental home. •          Properties with family-friendly features like good school districts and pet amenities have more appeal. Single-family rentals (SFR) have less turnover and more demand than multi-family homes. SFR tenants

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The Future of Rental Listings

How to Stay Ahead of the Competition By Kori Covrigaru As a single-family rental (SFR) investor, you have likely seen an increase in competition. The demand for SFRs is up, but with demand up, more investors are adding SFRs to their portfolios. As a result, investors need a way for their listings to stand out. According to Realtor.com’s 2022 Housing Marketing Prediction Report, there will be a higher demand for

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Rental Property Marketing

Expanding Your Rental Pool and Decreasing Turn Time By Kori Covrigaru In any industry and in any economic climate, strategic marketing is key. This is especially true in the real estate industry, specifically with regards to marketing rental properties. With tens of thousands of rental properties on the market at any one time, and small investors competing with larger-scale investors, making a property stand out above the rest requires a

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Sparrow: 3D Study

Executive Summary By Kori Covrigaru PlanOmatic, the biggest and fastest provider of Property Insights and marketing services for the single-family rental industry nationwide, partnered with their client, Sparrow, a leading provider of well-kept single-family rental homes nationwide, to measure the impact of using a Matterport 3D Tour for rental property marketing. Challenge Sparrow had 2 main challenges to address in this study: 1. They needed to determine if there would

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